OUR STORY

It all started with a sewing machine.

At sixteen, I found a beautiful 1930s sewing machine in my grandmother’s house. I didn’t know it then, but that discovery would shape my path. I brought it home, learned its every detail from a paper manual, and started crafting clothes for myself.

I was obsessed with the fashion of the ‘60s and ‘70s—an era where music wasn’t just heard, it was worn. Inspired by Led Zeppelin, The Rolling Stones, Jimi Hendrix, and Bob Dylan, I realized something: fashion isn’t just clothing, it’s a reflection of how we live, think, and express ourselves.

In 2012, I founded Black & Liberty in Montevideo, Uruguay. What began as a denim brand quickly grew into something more—a way to capture the spirit of city life, rock & roll, and the stories we carry.

By 2018, life led us to the Canadian Rockies, closer to nature and further from the chaos. The shift felt natural, and Black & Liberty evolved with it. To stay authentic is to embrace change. Growth takes time, but it’s always worth the journey.

Why Black & Liberty?

Black – Timeless, effortless, and seasonless. It’s not just a color; it’s a foundation. Black belongs to no trend, yet it fits every moment.

Liberty – Freedom, adventure, and self-expression. It’s about exploration, connection to nature, and living unapologetically.

Together, Black & Liberty is more than a brand—it’s a tribute to enduring style, untamed spirit, and the belief that what we wear is part of who we are.