"I started Black & Liberty in my early 20s. For me, fashion has always been more than just clothing, it's a daily dose of self-expression. I was looking for vintage-inspired, timeless pieces, something easy to wear that still feels elegant and effortless. So I decided to create them myself."
Florencia D. Major - Founder & Director
Everything started with a sewing machine.
When I was 16, I found this beautiful 1930s sewing machine in my grandmother’s house.I didn’t know it was the beginning of everything.
But I knew it had to be mine.I took it home, read the manual, and started making clothing just for me.
I wanted to wear something different from everyone else. At the same time, I was obsessed with '60s and '70s fashion, and how deeply it was influenced by music.
It felt like the outfits had the same power as the lyrics.
After fashion school, I was living in Uruguay, a small and beautiful country in the south of the world.
I wanted to create something more than a brand; I wanted to build a culture around it.
In 2012, I created Black & Liberty. We started as a denim brand. And we had fun.
After so many years of living in the city, moving closer to nature felt like a new dream.
The Canadian Rockies became our new home.
The idea of moving and adapting Black & Liberty to this new life felt almost impossible.
But we went for it anyway, because who wants an easy life? That’s boring.