Black & Liberty was born in Uruguay in 2012, created by Florencia Dominguez Major proposing a particular way of seeing the world and the desire to make a change.

We are inspired by art, music, freedom and rebel souls, honesty defines us, we are conscious, we say what we think and do not want to go unnoticed.

All these values are transmitted in each of our collections. We believe that what we wear speaks about us, which is why we take fashion as a means of communication, and so our designs represent a way of being, and talk of who wears them.

The Black & Liberty spirit translates into our main garment: Jeans. Ready to wear them through the world with attitude and style, our jeans are comfortable, strong and have essence. It’s fitting, high waist, noble materials and it’s comfort in the movement makes them unmistakable.

We believe in freedom.

All kinds of freedom.

We love rocker and rebel souls.

We want to rock your life.

Every single one of our products are made in Uruguay, country where our brand was born.

We support guilt free production,

avoiding low-cost production made of human exploitation, choosing a quality product that’s ethically acceptable.

We consider it important to know where the clothes we wear comes from, the people who make them and the impact it has on our society.

Wash your jeans only when neccesary. By doing so, the fabric will last longer and you will be saving lots of water.

Avoid using the dryer, this way you will save energy. Besides, the fibers of your garments may break because of the heat.

Don’t iron over stamps.